Pulse: The AI agent layer for your CRM

The problem

Your reps spend the day researching. They barely get to sell.

We ran 15+ discovery conversations with SDRs, agency founders, and rev-ops leaders. The same bottleneck came up every time: the work before the send eats the day, and the AI shortcuts everyone has tried don't sound human.

60–80%

of the day goes to research

SDRs toggle between 3–5 tools, filtering lists and digging up context before a single message is sent.

// 15+ discovery conversations

3 / 50

AI messages were usable

"I built 50 messages with AI. 3 sounded good, 47 sounded bad." Speed means nothing if you rewrite everything.

// Matthew · agency partner

25–40

dashboards opened daily

"It's constant context switching. And that is very jarring." Nobody wants another tab. They want help inside the ones they have.

// Brandon · fractional marketing

How it works

Research → draft → your review.

Pulse runs the loop that wastes your reps' day, then hands you a finished draft to approve. Draft-first is the default.

01

Researches the lead

Pulse enriches each contact with live context: funding, hiring, tech stack, trigger events, right on the CRM record. No more jumping between tabs.

02

Writes a human-quality draft

It turns that research into a personalized message in your voice, not a fill-in-the-blank template. A draft you send, not one you rewrite.

03

You approve & send

Edit, approve, or regenerate. The call is always yours. Keeping a person in control isn't a setting. It's how Pulse works by default.

Hyper-personalization

Drafts from real research, not a template.

Before a word is written, Pulse builds a research brief on the prospect: company facts, tech stack, trigger events, and a recommended angle, with sources. That's the difference between "Hi {first_name}" and outreach that earns a reply.

→

Honest by design. If research can't verify a fact, the draft never fakes one. It falls back to role and industry signals instead.

→

7-step sequences. From first touch to break-up, drafted and tracked.

→

Deliverability built in. Send caps, cooldowns, and MX validation keep you out of spam.

Pulse Agent active

▸ RESEARCHED · SARAH CHEN

·Closed $40M Series B two weeks ago, now scaling the sales org

·Hiring 6 SDRs on LinkedIn right now

·Stack: Salesforce + Outreach + ZoomInfo

✎ DRAFT · SEQUENCE STEP 1 OF 7

Congrats on the raise, Sarah

Saw Northwind closed its Series B, congrats. Most teams scaling SDRs this fast hit a ramp wall. Worth a quick look at how we cut research time before your next 6 hires start?

You review before anything sends.

Integrate, don't migrate

Lives inside the tools you already use.

Pulse isn't another dashboard to log into. One agent, four surfaces: it shows up where the work already happens and stays out of the way until there's a draft to review.

01 · BROWSER

Chrome side panel

Reads the prospect on screen across LinkedIn, HubSpot, Salesforce, Apollo, Clay, and Gmail, with one click to research and draft.

02 · CRM

HubSpot card

The same assistant embedded right inside the contact record. No new tab, no new login.

03 · WEB

Pulse dashboard

The home base for leads, sequences, and the approval queue when you want the full picture.

04 · AGENTS

MCP endpoint

The AI tools you already run can call the same research and drafting functions.

Add to Chrome → Side panel setup guide Connect your AI (MCP) Set up in under two minutes · works in Chrome and Brave

Voices from the field

We didn't guess. We asked.

"If you combined the lead-finding with the AI campaign messaging… all you'd have to do is send. That's a dream."

Andrew · SDR · Equinix

"I built 50 messages with AI. 3 sounded good, 47 sounded bad. It's just not as good as a human yet."

Matthew · Partner · Marketing agency

"I go into 25 to 40 different dashboards daily. It's constant context switching, and that is very jarring."

Brandon · Founder · Fractional marketing

"If something could have the cadences ready based on ICP data, that would be very helpful."

Faith · Enterprise SDR · LinkedIn

Pricing

Start free. Upgrade when it's closing for you.

Consolidate the $50–200/month you're spending on fragmented tools into one agent layer.

Free

$0 /mo

For solo operators testing the waters.

✓Intelligence feed & chat

✓Opportunity finder

✓Up to 25 leads

✓2 videos / month

✓1 user

Start free

Pro

Questions, answered.

What is Pulse?+

Pulse is an AI agent layer by FaithlineAI that sits on top of your existing CRM. It researches every lead, drafts outreach that sounds human, and queues it for your review. Nothing sends until you approve.

Which CRMs and tools does it work with?+

The Chrome side panel works over LinkedIn, HubSpot, Salesforce, Apollo, Clay, and Gmail. There's also a native HubSpot CRM card that embeds Pulse inside a contact record. You integrate rather than migrate.

Is Pulse fully autonomous, or do I stay in control?+

Draft-first by default. Pulse researches and drafts on its own, but every message waits for your approval. Teams that want direct sending can explicitly opt in per workspace.

Do I need to log into another dashboard?+

No. One agent, four surfaces: the Pulse dashboard, a Chrome side panel over any CRM tab, a HubSpot card, and an MCP endpoint so your own AI agents can call the same tools.

What about A2P 10DLC and CAN-SPAM compliance?+

By default Pulse is the research and copywriting layer, not the sender of record. Drafts are reviewed and sent by a human, keeping you clear of autonomous-sending liability. Send caps, cooldowns, and MX validation protect deliverability.

How is Pulse different from autonomous AI SDRs like 11x or Artisan?+

They research, write, and send on their own. Pulse does the same research and drafting but stops before the send. Every message waits for a human. If you want AI to take the busywork while a person owns every send and the relationship, that's Pulse.

The agent layer that lives on top of your CRM.